Consulting by The Humanistic Management Network
Many businesses today are facing challenges that come from outside their comfort zone. To succeed it is no longer enough to generate high profits but businesses also need to answer questions regarding their role in wider society.
This pressure comes from claims made by broad range of stakeholders. To list a few of those claims which do require proactive responses from businesses, increasingly:
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Employees want to know that they spend their working hours contributing to something greater than predominantly increasing the share price of their company.
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Non-governmental organizations (NGOs) voice the concerns of otherwise silent interest groups while the global media and the internet bring those voices into our homes in near-real time.
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Customers, be it business customers or end customers, and also investors demand that products not only have certain characteristics but that they are also developed, produced and delivered in an ethically sound manner.
Ignoring such stakeholder claims can have serious repercussions for a business’s success leading to:
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A disengaged and unmotivated workforce and problems attracting the right talent.
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Reputational damages that quickly enter the hearts and minds of people.
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Loss of goodwill from customers, investors, and regulating authorities.
In consequence managing and responding to ethical concerns has become a strategic question to the corporation. Passiveness in this regard means voluntarily entering incalculable risks in return for relatively low savings. Getting it right means opening much greater opportunities for future business success than the investments required.
Please contact us under info[at]humanetwork.org to discuss how The Humanistic Management Network can help you align your business interest with the interest of wider society.